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Marketer vs. Martech: The Struggle for Success In 2020

In our most recent study, Marketer vs. Martech, we surveyed hundreds of marketers about their tech, goals, and the reality of where their businesses stand. Throughout the process, one thing became abundantly clear: most marketers have to fight the tech they’ve been given to get their job done. Those who have seen success with their […]

Blueshift Announces Lineup For Engage Virtual Conference

Blueshift, the leading Customer Data Activation Platform, today announced the speaker lineup at the company’s inaugural Blueshift Engage Virtual Conference. The conference featured a series of discussions with top marketing and business leaders, from May 4 to May 8, 2020. Throughout the conference, attendees will hear from industry thought leaders who will discuss the future […]

Marketer vs. Martech: What 2020 Marketing Winners Are Doing Differently

Putting it mildly, 2020 has been an unprecedented year. In the early 2000s, marketers were already facing huge changes and disruptions, the current global situation has simply been a catalyst for these changes. At our first-ever, 100% virtual conference – Blueshift Engage, Udacity CEO, Gabe Dalporto predicted that digital transformation has been catapulted forward by […]

Data Unification and Its Impact on Marketing

When marketing teams are first starting out, most everything they do can be described as a bootstrap effort — marketers are called upon to be scrappy and pull off great campaigns with very little. For most teams, this works well until they hit a certain point. As businesses scale up, working off disparate data sources […]