Entries by Megan Warhurst

How Customers Really Engage With Push Notifications in Browsers

Browser push notifications are tiny pop-up messages that people receive on browsers, either on mobile or desktop computers. These push notifications are sent to a user who is subscribed to a particular website. Customers can engage with a business via the notifications even if they are not currently on their website.  Browser push notifications continue […]

Top Online Deal Destination, Vouchercloud, Seamlessly Balances 1:1 Personalization with Paid Space

Vouchercloud is a go-to site for savings-savvy consumers worldwide. And while it’s their mission to save their loyal users money, it hasn’t always been a breeze to pull off. Their team has to balance recommending their best, most relevant deals while also taking into account advertisements and paid space on their site. It’s impossible to […]

Personalizing AI for Stronger Customer Relationships

There is no denying that artificial intelligence has grown in complexity. The technology may still be young, but more businesses are seeking ways to take advantage of its potential. Business owners have their eyes out for AI developments in terms of customer relationships, and rightfully so. For example, predictive customer support could help solve issues […]

The Future of Marketing: Artifact Uprising’s Lean Team Breaks the Mold with Hyper-Personalization and AI

It’s not easy being in the business of joy. It results from the perfect blend of eco-friendly materials, cherished memories, and a service that ties it all together. And though it’s no cakewalk, Artifact Uprising has mastered it.  At Artifact Uprising they believe wholeheartedly that everything starts with the customer. Given the heavily personal nature […]

Photobook App, Chatbooks, Grows Customer Engagement by 100% with Sophisticated Event-Triggered Campaigns

Life is full of moments you want to last forever — from first steps to first school dances, photos help us hold those moments close and enjoy them for years to come. And cherished memories deserve a worthy frame. When Chatbooks’ co-founder, Vanessa Quigley, discovered her son’s most prized possession was a homemade scrapbook from […]

Winning Personalization, by the Numbers

Personalized customer experiences are no longer a “nice to have”, they’re a must. More than 63% of consumers expect personalization as a standard of service. And, 48% of buyers will turn to a competitor if faced with poor digital personalization. So, still not convinced that 1:1 personalization can revolutionize your marketing strategy to boost loyalty, […]