Entries by Megan Warhurst

The Future of Marketing: Artifact Uprising’s Lean Team Breaks the Mold with Hyper-Personalization and AI

It’s not easy being in the business of joy. It results from the perfect blend of eco-friendly materials, cherished memories, and a service that ties it all together. And though it’s no cakewalk, Artifact Uprising has mastered it.  At Artifact Uprising they believe wholeheartedly that everything starts with the customer. Given the heavily personal nature […]

Photobook App, Chatbooks, Grows Customer Engagement by 100% with Sophisticated Event-Triggered Campaigns

Life is full of moments you want to last forever — from first steps to first school dances, photos help us hold those moments close and enjoy them for years to come. And cherished memories deserve a worthy frame. When Chatbooks’ co-founder, Vanessa Quigley, discovered her son’s most prized possession was a homemade scrapbook from […]

Winning Personalization, by the Numbers

Personalized customer experiences are no longer a “nice to have”, they’re a must. More than 63% of consumers expect personalization as a standard of service. And, 48% of buyers will turn to a competitor if faced with poor digital personalization. So, still not convinced that 1:1 personalization can revolutionize your marketing strategy to boost loyalty, […]

3 Steps for Striking First-Party Data Gold

Data is king – that’s a fact we can all agree on. It’s officially surpassed oil as the world’s most valuable resource. But, not all data was created equal. At least, not all data is equally effective for your business. While 42% of marketers still consider 3rd party data effective, new regulations under GDPR have […]

Why AI-enabled Marketing Isn’t As Unattainable As You Think

Artificial Intelligence. AI. The acronym can illicit a myriad of reactions, both negative and positive. And even staunch supporters of its use in marketing initiatives can admit that it’s very “buzzy”. That being said, while some businesses ponder and pontificate, others have made the leap into AI-powered marketing. AI adoption has grown by over 60% in […]

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3 Reasons All Marketers Are Becoming Data-Driven Marketers

Being a “data-driven” marketer is no longer a moniker for a small subset of the marketing population. When questioned about the single most exciting opportunity’ of 2019, the majority of marketers cited ‘data-driven marketing which focuses on the individual’ as their top pick. As martech advances, marketers slip into data-science-esque rolls — no technical skills […]

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