Entries by Megan Warhurst

The Impact of Triggers on Popular Marketing Campaigns

In the first installment of our 2020 triggered marketing blog series, we investigated the monumental impact that triggers have on essential metrics. Now, it’s time to dig a little deeper. Let’s examine the data we collected in our 2020 Trigger-Based Marketing Benchmark Report and determine which marketing campaigns (ones that you’re probably already running) benefit […]

Create Streamlined Multi-Channel Browsing Experiences with Blueshift’s Deep Links

With any message marketers send, the piece of content is rarely the intended final destination for customers. We craft compelling, customized messaging in order to lead our customers to click-through and journey farther down the funnel. It’s critical that any links marketers include within their content work properly and get customers to their intended (virtual) […]

Trigger-Happy: Automated Emails To Customers Outpull Batch-And-Blast

Many brands know the value of triggered emails. But Blueshift has presented additional proof of their worth in Trigger-Based Marketing, a benchmark report released on Wednesday. For starters, email triggers pull an average 7.06% click-through rate, compared with the rate of 1.24% achieved by batch-and-blast emails. This makes sense because triggered emails go to existing […]

A Glimpse Into Blueshift (Lockdown) Life

From the desk of Blueshift’s Amazing Officer Manager, Jessica Weber. As we’re approaching the end of week 13 of shelter-in-place, Blueshifters around the globe had a fun task during our weekly all-hands meeting: present how you’ve been staying sane during the lockdown. From parents with young children to those living with multiple roommates, we wanted […]

Dive Deeper Into Your Multi-Channel Campaign Performance with Blueshift Insights

For the data-driven marketer of today, it’s not only important to send top-notch communications powered by first-party customer data — marketers need immediate access to actionable insights into their campaign performance to optimize their marketing workflows on the fly. This data can help inform what works (and doesn’t work) for each unique brand, campaign, and […]

Introducing InfoBip Support for Blueshift

For businesses looking to improve their multi-channel marketing strategies, finding the right solution can be overwhelming — especially when sending messages across channels in multiple countries. One channel marketers can’t forgo is SMS, as it’s extremely popular for international marketing and with younger consumers, and a huge driver of ROI. That’s why Blueshift has partnered […]

5 Reasons Your Marketing Needs to Be Customer-Centric

Within marketing, and even business in general, there has been a paradigm shift. Historically, marketers were confined to a channel-centric lense, and so, that was how we marketed to customers. But, with advances to technology, web browsing trends, and trends set by key players like Amazon and Netflix, marketers can now deliver customer-centric marketing — […]

Blueshift Customer Stories: Tradera Increases Sales By 131% With Personalized Recommendations

Today’s customers are becoming more eco-conscious and budget-minded. They’re now shifting from buying goods from large brand corporations and instead, looking for a hassle-free, sustainable way to buy and sell goods. So, it’s no surprise then that Tradera has grown to become Sweden’s most popular marketplace to buy and sell used electronics, household goods, clothing, […]