Entries by Megan Warhurst

Personalizing AI for Stronger Customer Relationships

There is no denying that artificial intelligence has grown in complexity. The technology may still be young, but more businesses are seeking ways to take advantage of its potential. Business owners have their eyes out for AI developments in terms of customer relationships, and rightfully so. For example, predictive customer support could help solve issues […]

The Future of Marketing: Artifact Uprising’s Lean Team Breaks the Mold with Hyper-Personalization and AI

It’s not easy being in the business of joy. It results from the perfect blend of eco-friendly materials, cherished memories, and a service that ties it all together. And though it’s no cakewalk, Artifact Uprising has mastered it.  At Artifact Uprising they believe wholeheartedly that everything starts with the customer. Given the heavily personal nature […]

Photobook App, Chatbooks, Grows Customer Engagement by 100% with Sophisticated Event-Triggered Campaigns

Life is full of moments you want to last forever — from first steps to first school dances, photos help us hold those moments close and enjoy them for years to come. And cherished memories deserve a worthy frame. When Chatbooks’ co-founder, Vanessa Quigley, discovered her son’s most prized possession was a homemade scrapbook from […]

Winning Personalization, by the Numbers

Personalized customer experiences are no longer a “nice to have”, they’re a must. More than 63% of consumers expect personalization as a standard of service. And, 48% of buyers will turn to a competitor if faced with poor digital personalization. So, still not convinced that 1:1 personalization can revolutionize your marketing strategy to boost loyalty, […]

3 Steps for Striking First-Party Data Gold

Data is king – that’s a fact we can all agree on. It’s officially surpassed oil as the world’s most valuable resource. But, not all data was created equal. At least, not all data is equally effective for your business. While 42% of marketers still consider 3rd party data effective, new regulations under GDPR have […]

Why AI-enabled Marketing Isn’t As Unattainable As You Think

Artificial Intelligence. AI. The acronym can illicit a myriad of reactions, both negative and positive. And even staunch supporters of its use in marketing initiatives can admit that it’s very “buzzy”. That being said, while some businesses ponder and pontificate, others have made the leap into AI-powered marketing. AI adoption has grown by over 60% in […]

Blueshift’s vision is to put AI in the hands of every marketer.

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