Entries by Kim Paxton


Managing Reputation as an Email Sender

As senders, our efforts may have us spread thin at times as we manage email marketing programs across the globe. Maintaining a positive reputation, meeting the goals of our key performance indicators, and the likes all play a crucial role in the success of our email programs — especially when there is pressure to hit […]


The 5 Fundamentals of Successful Email Deliverability

We recently reviewed what it takes to carve a successful path to the Inbox during the Holiday Season. And the truth is, the mailing practices discussed in our 2019 Guide to the Holiday Season hold true throughout the year. Building on positive reputation factors with strong engagement, while keeping negative reputation factors to a minimum, […]