Entries by Jen Johnson

Blueshift Announces Joan Jenkins as New Chief Marketing Officer

Blueshift, the intelligent customer engagement platform, today announced that Joan Jenkins has joined the company’s executive team as its new chief marketing officer. Previously, Joan led marketing teams at data management and marketing automation companies, including Informatica and Oracle Marketing Cloud. In her role, Joan leads the global marketing strategy, brand, and growth for Blueshift.

Blueshift Launches Snowflake Integration to Drive Next-Generation Customer Engagement

Blueshift, the most intelligent customer engagement platform, announced a new bi-directional integration with Snowflake, the Data Cloud company. The integration enables bi-directional integration between Blueshift and Snowflake that empowers marketers to confidently create relevant 1:1 customer journeys driven by rich enterprise-wide data and AI-powered insights across virtually any channel and experience.

Five Email Marketing Tips for the Holiday Season

“It’s the Most Wonderful Time of the Year” is a popular song during the holiday season as families and friends gather together to celebrate. For deal-seeking customers, this nostalgic tune may also strike a familiar chord that signifies the time where all brands gather together to offer the best deals of the year. Each brand […]

Blueshift Ranked Among Fastest-Growing Companies in North America on the Deloitte Technology Fast 500™ for Second Straight Year

Blueshift, the leading AI-powered cross-channel marketing platform, today announced it ranked 219 on the Deloitte 2021 Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 27th year. Blueshift grew 616% during this period earning the 219th spot overall and 54th in the […]

Blueshift Extends SmartHub CDP for Omni-Channel CX

Customer data company Blueshift has announced an extension of its SmartHub customer data platform for omnichannel experience orchestration. The company’s offering uses AI to unlock the full potentiation of customer data across channels and applications. Via its new App Hub and Omnichannel Journey Builder, marketers are able to gain a holistic view of customers while also being able to orchestrate their […]

Online Auto Parts Retailer Shifts to Personalized Marketing

CarParts.com is replacing “batch-and-blast” marketing campaigns with tailored, individualized promotions. Finding itself limited to sending generalized promotional messages via email blast by its legacy marketing platform, digitally native auto parts retailer CarParts.com set out to deliver a one-to-one, tailored marketing experience. “CarParts.com had been running on a legacy marketing stack that could no longer scale […]