Entries by Marianna Smiyan

7 Cost-Cutting Tips For a Multi-Channel Marketing Strategy

In view of recent events, businesses ponder how to get the most out of their existing marketing channels and strategies. 69% of brands expect to cut their advertising budgets and review expenses. 49% of marketers have stopped a campaign mid-flight, 45% shifted budgets among different media types, and 38% decided to pause their new advertising […]