The world of marketing has been significantly evolving at a rapid pace — digital transformation accelerated during the pandemic, creating more and more digitally connected channels, and ever-expanding volumes of real-time data. In this connected world, customers increasingly expected the promise of more relevant, personalized, and integrated experiences, and brand marketers made claims they could […]
There’s a sense of tectonic shift in the marketing technology space right now. Of course, it’s a space which has been growing and evolving at a staggering pace for some ten years. I’m talking about more fundamental change.
Every customer carries a phone and a wallet. To get to their wallet, go through their phone. Geofencing enables that. It should be a familiar concept by now. By taking advantage of existing cell phone networks, marketers can designate bounded areas near retail stores. Customers can be “pinged” with coupons and special offers if they […]
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