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When Will The Programmatic Revolution Reach Customer Relationship Marketing?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijay Chittoor, CEO at Blueshift. Innovations in programmatic advertising have transformed online media buying, making the process more automated, targeted and measurable. Now programmatic is poised to revolutionize customer relationship marketing.

Marketing Storytelling in the Age of Machine Intelligence

Vijay Chittoor, Co-founder & CEO of Blueshift highlights the importance of AI-driven brand storytelling and how it impacts the marketing and advertising strategy of organizations Marketers are storytellers. In the words of Seth Godin, “Marketing is no longer about the stuff that you make, but about the stories you tell.” Until now, marketers had two choices: they could […]

Blueshift Launches Personalization Studio

Marketing automation company Blueshift announced the launch of a technology platform Tuesday that allows B2C marketers to build what company executives calls a recommendation engine. Blueshift’s Personalization Studio allows marketers to send custom messages to the correct audience at the ideal time. Vijay Chittoor, CEO and cofounder of BlueShift, told Email Marketing Daily that the company’s technology resides […]

Blueshift Raises $8 Million to Grow Sales, Marketing and Product Development Capabilities

Blueshift, a major provider of individual marketing automation solutions for consumer marketing companies, announced that it has received $8 million in a first round of venture capital financing from Nexus Venture Partners, and leading investor, Storm Ventures. Vijay Chittoor, co-founder and CEO of Blueshift, said, “Storm Ventures has previously backed many of the leading companies in […]

Customer Journey Mapping is Dead, Real-Time Context is King

According to Salesforce’s 2016 State of Marketing Research Report, 73% of organisations say that developing a customer journey map is good for their business. But with the rise of the perpetually connected customer, consumer brands are quickly finding that marketer-defined customer journeys are no longer adequate to describe the different ways that customers interact with content or search for products. In […]

Former Walmart.com VP of Marketing Brian Monahan Joins Blueshift as Advisor

SAN FRANCISCO, CA (PRWEB) MAY 17, 2016 Blueshift, the leader in Segment-of-One B2C marketing automation, announced today that it has added experienced executive Brian Monahan as an advisor. Brian Monahan brings years of experience leading highly successful and scalable marketing programs, mostly notably as Vice President of Marketing at Walmart.com. Under Monahan’s leadership, Walmart.com grew monthly unique […]

Blueshift Wins 3 Stevie® Awards At The 2016 American Business Awards

SAN FRANCISCO, CA (PRWEB) MAY 03, 2016 Blueshift, the leader in Segment-of-One B2C marketing automation, was today named the winner of one Silver and two Bronze Stevie® Awards at The 14th Annual American Business Awards. Blueshift received honors in the following categories:     Silver Winner: New Product or Service of the Year – Software – Marketing/Public Relations […]