Entries by Alan Brusky

Blueshift Named to the Data-First 50 List for AI-Powered Business Applications by Wing Venture Capital

Welcome to our inaugural list of AI-powered Data-First business applications. It highlights 50 innovative, venture-backed startups in America that have set out to reinvent the $150BN-plus market for business applications using a powerful combination of data-centric strategies and artificial intelligence. The original business application software paradigm, led by companies such as Oracle and SAP, produced […]

Blueshift launches AI powered alternative to legacy campaign management

According to Blueshift the solution uses a visual and intuitive interface that combines behavioral data, AI & automation in a unified product. Segment-of-One Marketing and Programmatic CRM company, Blueshift, has launched its AI-Powered Cross-Channel Journeys, which is a new solution that helps growth marketers to trigger cross-channel customer journeys based on AI-Computed Predictive Scores and AI-Powered […]

Blueshift Disrupts Programmatic Space by Winning MARKies Award for Programmatic CRM

Last night, Blueshift disrupted the programmatic technology space by winning a coveted MARKies Award for “Best Use of Programmatic” with their client RedMart, Singapore’s leading online grocer. The 11th Annual MARKies Awards were held in Singapore to honor work by top marketers, agencies, and brands across over two dozen categories. Winners of the MARKies set the benchmark […]

Blueshift Disrupts Programmatic Space by Winning MARKies Award for Programmatic CRM

Last night, Blueshift disrupted the programmatic technology space by winning a coveted MARKies Award for “Best Use of Programmatic” with their client RedMart, Singapore’s leading online grocer. The 11th Annual MARKies Awards were held in Singapore to honor work by top marketers, agencies, and brands across over two dozen categories. Winners of the MARKies set the benchmark […]

Blueshift Named Finalist For “Most Innovative Integrated Marketing Suite” Award

SAN FRANCISCO, CA (PRWEB) JANUARY 27, 2016 Blueshift, the leading provider of Segment-of-One marketing automation solutions for consumer marketers, today announced that it has been selected as a Finalist in the Most Innovative Integrated Marketing Suite category in the upcoming Direct Marketing News 2016 Marketing & Technology Innovation Awards. Other finalists in the same category include […]

How The Muse found success in personalized emails

Recent statistics have often led brands to believe that social media is the best place to reach a young audience. However, social media networks are not the only avenue of marketing. As The Muse found out, the greatest way to spread its products is directly to the individual. Career Resource Seeks Personalized Resources Founded by Kathryn Minshew […]

Marketers: Forget Demographic Data, Focus on Your Customers’ Actions

F. Scott Fitzgerald once wrote, “action is character.” For marketers who have always been limited to relying on static information, that statement has never been more applicable. In our perpetually connected world, static information is outdated by the time it’s collected — not because it’s inaccurate, but because it can’t model the continuous change in world we […]