Entries by Alan Brusky

Winning at Cross Channel Marketing: Blueshift Chosen to Lead Discussion at India Digital Summit

This week, thousands of marketers converge upon New Delhi for India’s largest digital marketing event, the India Digital Summit. Market-leading companies from across the region, like OYO Rooms, Urban Ladder, and Koovs, attend the event to learn more about the top trends and top technologies that will empower them to remain market leaders. The topics […]

Personalization Will Make or Break Holiday Season Campaigns

Customers demand respect from retailers. They ask simply for organizations to remember who they are as an individual consumer from a transaction and a behavioral perspective — otherwise, they are likely to purchase less frequently, or, more than likely, churn to a competitor who does understand them and communicate with them better at that individual level. Personalize, personalize, personalize! This has […]

What is Programmatic CRM? [Infographic]

Programmatic CRM is a technology that enables marketers to be customer-centric and leverage real-time behavioral data to reach every customer on an individual level throughout all of your marketing channels. Bringing Programmatic CRM into your marketing stack enables marketers to finally automate the delivery of consistent and delightful user experiences on every channel with true […]

Real Life Lessons from Personalization at Scale with Brian Monahan

Fresh from IRCE in Chicago, we have a video of a great session we had with Brian Monahan, former VP of Marketing for Walmart.com. During this session, Brian discussed 7 real-life issues that marketers face with current personalization technology and how to overcome them. He shared lessons learned about deploying personalized communication across multiple customer […]

How do you know if your model is going to work? Part 1: The problem

This month we have a guest post series from our dear friend and advisor, John Mount, on building reliable predictive models. We are honored to share his hard won learnings with the world. Authors: John Mount (more articles) and Nina Zumel (more articles) of Win-Vector LLC. “Essentially, all models are wrong, but some are useful.” George […]

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