Entries by Alan Brusky

77% Of Marketing Execs See AI Adoption Growing This Year

43% of marketers are using Artificial Intelligence (AI) including machine learning for expanding their audiences today. Marketers who have real-time access to data and regularly use it for segmenting customers are 1.7X more likely to exceed revenue goals. Just 6% of marketers are making use of advanced AI capabilities including personalizing campaigns with collaborative filtering […]

How Marketers Struggle with Analyzing Customer Data – Those with inaccurate info stand to lose money

Marketers seek more customer data, but many struggle to make sense of what the numbers are telling them. In a February survey of 200 US marketers by Blueshift and TechValidate, 54% of respondents said one of the main roadblocks preventing them from making better use of customer data was their insufficient data analysis capabilities. Getting access to reliable customer data […]

Marketers still aren’t even close to using AI to its potential

[…] Vijay Chittoor, Co-founder and CEO of Blueshift adds to the AI and marketing debate, and how marketers aren’t necessarily using it to its full potential. He contributes, “AI is top of mind for marketers, yet most are held back from deploying AI due to data activation challenges”, shared Vijay Chittoor. “Our study shows that companies that successfully […]

Customer Data Analysis Challenges Hinder Use of Advanced AI Capabilities

Top-performing companies around the world are putting artificial intelligence (AI) to use, per recent research, and a new study [download page] from Blueshift and TechValidate indicates that 64% of marketers are planning to increase their use of AI in their marketing campaigns in the coming year. This latest research – based on a survey of marketing leaders and […]

Marketers are hindered by Customer Data Challenges when working with AI

Successful Activation of Customer Data for Use in Artificial Intelligence Correlates with Increased Revenue Performance Blueshift, the leader in AI-powered cross-channel marketing, announced the results of a study, “Activating Customer Data for AI Powered Marketing,” conducted by independent research company TechValidate. The study shows that AI is top of mind for marketers with over 80 […]

AI Use Is Growing, But Data Challenges Remain: Study

Among typical email marketers, most plan to boost their use of artificial intelligence — despite data-related challenges. According to a study by Blueshift and TechValidate, 64% of brands expect to expand their AI usage in 2018, and 36% say it will remain the same. Of those using AI, 43% are deploying it for audience expansion, […]

Study Shows That Marketers See Huge Potential in Artificial Intelligence, but Hindered by Customer Data Challenges

Successful Activation of Customer Data for use in Artificial Intelligence Correlates with Increased Revenue Performance SAN FRANCISCO, April 26, 2018 /PRNewswire/ — Blueshift, the leader in AI powered cross channel marketing, today announced the results of a study, “Activating Customer Data for AI Powered Marketing,” conducted by independent research company TechValidate. The study shows that AI is top […]

No GDPR Protections for 1.5B Facebook Users

Marketers may not know that they almost saw reduced ad options. If Facebook hadn’t been able to access all of its data on 1.5 billion international users outside of the U.S. and the E.U., advertisers may have seen major changes in their data availability and possibly on their marketing results beginning on May 25. As […]

Blueshift Launches Predictive Audience Syndication for Facebook

New release enables marketers to integrate Facebook Custom Audiences into Cross-Channel Marketing SAN FRANCISCO, Jan. 23, 2018 /PRNewswire/ — Blueshift, the leader in Artificial Intelligence (AI) Powered Cross-Channel Marketing, today announced Blueshift Predictive Audiences for Facebook. Using Blueshift’s AI, brands can now optimize their RoI on Facebook, and drive 1:1 customer experiences.  The latest release extends Blueshift’s Cross-Channel […]

High-touch, multichannel engagement with AI

High-touch, multichannel engagement is within every brand’s reach, but it requires putting AI in the driver’s seat. For a solid understanding of what it takes to fully integrate customer data and AI into your cross-channel marketing, don’t miss this VB Live event!