Entries by Alan Brusky

Blueshift Wins Marcom Gold for Print Media & Direct Mail Campaign

Blueshift’s “Something’s Missing” campaign made its debut at the 2019 MARTECH East Conference in Boston. Creatively communication that data activation and the Blueshift CDAP Platform is the missing link in marketer’s tech stack resonated with attendees and earned Blueshift’s in-house creative team the 2019 MARCOM Gold Award.

The 50 San Francisco Tech Companies You Should Know in 2020

San Francisco is the global tech industry’s center of gravity. Its companies collect, protect and analyze much of the world’s data. They equip machines with the capability to do our work for us, both in cyberspace and in the physical world — and create whole new professions in the process. They build digital portals that […]

MarTech Interview with Vijay Chittoor, Co-Founder and CEO, Blueshift

AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue by scaling personalized, relevant experiences to each customer on every channel.” Could you tell us about your role and journey into technology? What made you start Blueshift? Before Founding Blueshift, my Co-founders and I spent the […]

Blueshift Secures $15M In Series B Funding, Appoints New Chief Growth Officer

Blueshift, a customer data activation platform, raised $15 million in a Series B funding round led by Softbank Ventures Asia. The company also named Josh Francia as its new Chief Growth Officer. The funding round, which also included participation from previous investors such as Storm Ventures and Nexus Venture Partners, brings the company’s total amount raised up to $30 […]

Blueshift raises $15 million from Softbank for its AI customer engagement tools

Four-year-old Blueshift, which describes itself as an AI-driven “customer data activation” company, has attracted backing from Japanese conglomerate Softbank. It today announced that it’s raised $15 million in series B funding led by Softbank Ventures Asia, Softbank’s AI-focused early stage fund, with participation from Storm Ventures and Nexus Venture Partners, bringing Blueshift‘s total raised to $30 million.

Blueshift Unveils Customer Data Activation Platform

Blueshift has debuted what it calls a Customer Data Activation Platform (CDAP) to help firms unify data and use it to power AI-driven customer experiences. The service will enable brands to “make intelligent decisions around the right audience (‘who’), the right content (‘what’), the right time (‘when’) and the right channel (‘where),” states Vijay Chittoor, […]

Marketing With AI: Practical Tips For Successful Deployments

Artificial intelligence (AI) is a trend that is fundamentally transforming marketing in 2018. Per the latest research from Gartner, the “business value derived from artificial intelligence is projected to total $1.2 trillion in 2018,” with consumer experience and new revenue (which are both areas that are increasingly the focus of marketing teams) being the biggest drivers. However, […]