Blueshift’s “Something’s Missing” campaign made its debut at the 2019 MARTECH East Conference in Boston. Creatively communication that data activation and the Blueshift CDAP Platform is the missing link in marketer’s tech stack resonated with attendees and earned Blueshift’s in-house creative team the 2019 MARCOM Gold Award.
San Francisco is the global tech industry’s center of gravity. Its companies collect, protect and analyze much of the world’s data. They equip machines with the capability to do our work for us, both in cyberspace and in the physical world — and create whole new professions in the process. They build digital portals that […]
AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue by scaling personalized, relevant experiences to each customer on every channel.” Could you tell us about your role and journey into technology? What made you start Blueshift? Before Founding Blueshift, my Co-founders and I spent the […]
Blueshift, a customer data activation platform, raised $15 million in a Series B funding round led by Softbank Ventures Asia. The company also named Josh Francia as its new Chief Growth Officer. The funding round, which also included participation from previous investors such as Storm Ventures and Nexus Venture Partners, brings the company’s total amount raised up to $30 […]
Blueshift is a startup founded by tech industry veterans who saw first-hand how difficult cross-channel marketing was. They decided to launch a company and build a cross-channel marketing platform from the ground up that uses AI and machine learning to make sense of the growing amount of customer data. Today, the startup announced a $15 million […]
Four-year-old Blueshift, which describes itself as an AI-driven “customer data activation” company, has attracted backing from Japanese conglomerate Softbank. It today announced that it’s raised $15 million in series B funding led by Softbank Ventures Asia, Softbank’s AI-focused early stage fund, with participation from Storm Ventures and Nexus Venture Partners, bringing Blueshift‘s total raised to $30 million.
Blueshift has debuted what it calls a Customer Data Activation Platform (CDAP) to help firms unify data and use it to power AI-driven customer experiences. The service will enable brands to “make intelligent decisions around the right audience (‘who’), the right content (‘what’), the right time (‘when’) and the right channel (‘where),” states Vijay Chittoor, […]
Artificial intelligence (AI) is a trend that is fundamentally transforming marketing in 2018. Per the latest research from Gartner, the “business value derived from artificial intelligence is projected to total $1.2 trillion in 2018,” with consumer experience and new revenue (which are both areas that are increasingly the focus of marketing teams) being the biggest drivers. However, […]
Artificial intelligence may be complex, but its job is actually to make life simpler for marketers. After all, marketing has become a little more complicated, thanks to the sheer number of online channels where consumers spend their time (and dollars). That’s where a platform like Blueshift comes in. The company’s solution uses patented artificial intelligence […]
In the digital era, data is as good as currency. With more and more companies getting their edge from the ability to collect unique customer data and insights, data’s gold standard has never been higher. There are also a number of ways companies can collect it. Some rely on proprietary research or information collected from […]
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