Churn is a natural part of every business. However, no organization likes their users to churn. So, what should you do (especially after you’ve been trying tactic after tactic to no avail)? Use AI techniques to personalize and optimize your communications. According to a recent “State of Marketing” report, there’s a 50% chance that customers […]
According to the Tata Consultancy research cited in the Harvard Business Review, companies implement AI primarily to increase the effectiveness of information technology, marketing, financial trading, and customer service. Though AI promises many things in the field of Marketing, today’s deployments are far more pedestrian and focused on anticipating customer purchases or improving the efficiency […]
In our recent survey, more than 60% of marketers revealed that they are planning to increase their usage of AI going forward — proof that more and more marketers are realizing AI’s potential to enable greater marketing success. However, very few marketers are taking advantage of advanced AI capabilities that can not only enable them […]
The full article, “Survey shows that three-quarters of businesses improve revenue with AI”, can be found here on ZDNet: https://www.zdnet.com/article/survey-shows-that-three-quarters-of-businesses-improve-revenue-with-ai/ AI-Powered marketing generates more revenue In this coverage by Eileen Brown (@eileenb) from @ZDNet of our latest research report titled “Activating Customer Data for AI-Powered Marketing” (Download it here), over 75% of businesses have seen […]
This blog is the second installment of a 2-part series on how artificial intelligence (AI) can help marketers put their customer data to work discussed in a rare joint webinar with Forrester Research and VentureBeat. In the first part of this series, we explained how marketers can win their customers’ moments if they fully harness […]
“Brands who fail to leverage more of their customer data also fail to retain relevance and loyalty with their customers.” Forrester, VentureBeat, and Blueshift joined together in a webinar titled “AI-Powered Marketing: Put Your Customer Data to Work” to discuss how brands can make the most of all their customer data across all marketing channels. […]
“Artificial intelligence is only as smart as the data it receives, which means that the biggest gains you can make in quality will come from improving data input.” – Vijay Chittoor, CEO, Blueshift This is an excerpt from an article that originally appeared on CIO.com. In a recent article on CIO.com, our CEO, Vijay […]
Welcome to our inaugural Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories and themes circulating on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed. Sit back, enjoy that cup of […]
“One of the biggest challenges for marketers in 2017 will be understanding the connected customer journey across all touch points and how best to interact on a more personal, content-rich level.” – CMO Council Introducing The AI-Powered Cross-Channel Visual Journey Builder Today, we announce the public launch of our AI-Powered Cross-Channel Visual Journey Builder. Blueshift […]
Last night, Blueshift disrupted the programmatic technology space by winning a coveted MARKies Award for “Best Use of Programmatic” with their client RedMart, Singapore’s leading online grocer. The 11th Annual MARKies Awards were held in Singapore to honor work by top marketers, agencies, and brands across over two dozen categories. Winners of the MARKies set […]
Blueshift’s vision is to put AI in the hands of every marketer.
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