This holiday season, give your customers the gift of well executed personalization and they’ll be loyal far past New Year’s Day. Both marketers and consumers alike are expecting, and want to deliver upon, a higher caliber of personalization. But, it’s still often extremely difficult to pull off authentic personalization for many businesses. Why? You might have tech that’s naughty and not nice inhibiting your campaigns. Or, you might have no way to activate all the customer data you own. This results in some #personalization #fails that make customers and marketers cringe. So, here’s our roundup of recent personalization fails, and how they can be addressed.
3 Tips to Avoid #Personalization #Fail Part 4
CHECKING LISTS ONCE, CHECKING THEM TWICE, BUT THERE’S STILL MISSING DATA?
CRM alone doesn’t cut it. When customers register data can be missing, or incorrect. Using a single customer database as your source of truth can cause slip ups like the one Matt faced — your marketing gets populated with sample language. A trip to Maui is tempting, but maybe a little awkward when your travel companion doesn’t know your name, right? A tool like our Customer Data Activation Platform, could quickly rectify this by connecting all of your customer data points into one, single customer view. Transaction databases, CRM, and anonymous data is all rounded up and rationalized to offer up a complete and holistic view of customers — and their names.
HUGE CATALOG? WE CAN INGEST IT.
So many systems on the market today can ingest customer data, but what about catalog data? It’s equally as important to making spot on recommendations. Blueshift can stitch past and current customer behaviors with millions of catalog SKUs to offer the best recommendation, at the best time, making holiday shopping a breeze. And, when your marketing tools truly understand your catalog, it can produce recommendations that keep customers coming back to check off every item on their shopping list.
THERE’S NO PLACE LIKE HOME FOR THE HOLIDAYS — BUT WHERE’S HOME?
Sometimes, “most popular” item recommendations just don’t cut it. You’ll need a system that comes with geo-targeting capabilities to really wow holiday shoppers. This can help tailor recommendations based on local preferences, events, and even the weather! This capability coupled with real time behavioral insights will give you an up-to-date and extremely accurate view of all your customers, no matter where they live. Discover how AI can make you a mind reader (or maybe that neighbor that’s always there with a snowblower when you need it), and learn more about Blueshift’s patented AI-powered personalization.
Ready to see how Blueshift helps customers avoid these common pitfalls year round? Connect with us today, or learn more about how we’re helping marketers with our first-of-its-kind Customer Data Activation Platform.
