Data is king – that’s a fact we can all agree on. It’s officially surpassed oil as the world’s most valuable resource. But, not all data was created equal. At least, not all data is equally effective for your business. While 42% of marketers still consider 3rd party data effective, new regulations under GDPR have made the use of this data risky business. Meanwhile, there’s another type of data that’s incredibly valuable and within regulation. It’s called 1st party data and it’s right in front of us, all the time. And yet, most marketers are only tapping into 47% or less of their 1st party data.
In other words? You’re sitting on a data goldmine. Here’s how you can unlock it.