Feeling like your marketing efforts are fruitless with the release of Apple’s iOS 15? Blueshift is here to help. The update is here, and it has brought with it some impactful changes to push notifications, email marketing, and — more specifically — how we should measure deliverability. While these changes are not groundbreaking, they will shift the … Continued
As customer expectations evolve and personalized experiences move to the center of your digital marketing strategy, creating omnichannel campaigns is becoming more and more imperative for activating and retaining customers. In order to equip marketers like you with the platform capabilities you need to optimize your omnichannel marketing, Blueshift has recently launched our next-generation Journey Builder and new App Hub to … Continued
This guide was originally posted in November 2019 and was updated in October 2021. Take a deep breath — another holiday season is here. Email service providers and marketers are preparing for the busiest quarter of the year. Though holiday demands change every year, this holiday season is unique since we still find ourselves in … Continued
If we can sum up Blueshift’s mission in one sentence, it’s to empower marketers like you by making smart marketing simple. We want to help you deepen customer engagement and realize results fast. Our next-generation Journey Builder is a big step towards that goal. Today, we’re excited to introduce our reimagined Journey Builder, with a simpler interface, more intuitive … Continued
Back in June, we shared a preview of Apple’s new iOS 15 privacy protection features that will affect your brand’s marketing strategy — specifically regarding your approach to email. Now, after the release of iOS 15 in late September, our team is diving into the new push notification features that may have an impact on customer experience on mobile. Curious … Continued
Originally published November 5, 2020. Updated October 21, 2021. The holidays are a hectic time for most of us: deadlines to meet, the weather to fend off, and the general buzz of chaos that surrounds November and December. As consumers, we’re all trying to cross off each item on our shopping lists — and as … Continued
With online learning on the rise, eLearning platforms are taking advantage of these opportunities for increased engagement while adapting to meet the ever-changing needs and expectations of their students. Creating an online learning environment where students feel connected and engaged is more important than ever, and when it comes to your omnichannel marketing strategy, personalization is key. One of our customers who … Continued
Traditional single-channel marketing platforms for email or mobile campaigns have started to morph into cross-channel campaign management platforms that offer support for both channels. At the same time, a subcategory of customer data platforms (CDPs), called SmartHub CDPs, offer the functionality of a CDP with cross-channel campaign management capabilities. Below, we’ll explore the differences between … Continued