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Using First-Party Data in Email and Beyond

With the demise of the third-party cookies and IDFA, marketers will have to lean more heavily on their first-party data and the channels that are closest to their known customer base.

Why Customer Data is Essential to the Online Experience

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The online customer experience is now the customer experience. And though hopefully the return to more brick and mortar shopping is just around the corner, many customers are now turning towards 100% online options to get what they need. This may be for convenience, safety, expanded shopping options, or they’ve simply gotten used to it … Continued

Conference Recap: How to Create Continuous Customer Engagement

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Didn’t get a chance to join Blueshift at the International Trade Council’s 2021 Think Global Conference? Worry no more — we’re covering it all here! Let’s dive into the best bits, top takeaways, and finally, an on-demand recording of “How to Create Continuous Customer Engagement” featuring Josh Francia, Chief Growth Officer at Blueshift where you’ll learn … Continued

Learn to Truly Leverage Your Data in Our Smart Guide to Data Activation

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Chances are you’ve heard the adage, “time is money” — but in marketing, we’re sure the more accurate phrase would be, “data is money”. Data is one of the most valuable tools marketers can leverage. Although everyone recognizes the importance of data, marketers today only use 50% of their data. Given how much money, time, and … Continued

Boosting Engagement Throughout the Customer Experience with Recommendations

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The best way to capture the attention of your marketing-overwhelmed customers and win their engagement is through relevant and timely product recommendations. These recommendations make it easier for customers to find what they are looking for (and maybe even some products they didn’t know they needed). But, seamlessly incorporating product recommendations into your marketing and … Continued

CDPs vs. Marketing Automation Platforms: What Marketers Need to Know

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Building the best tech stack for your business needs is no easy task — and as more solutions pop up and teach stacks increase in complexity, selecting solutions will continue to increase in difficulty. Choosing the right data solution (or even differentiating between them) can be harrowing, so we’ll be breaking down the top platforms … Continued

Welcoming New Customers: How to Leverage Recommendations in Retail and Ecommerce

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Ecommerce and retail marketers are equally blessed and challenged — on one hand, they can inject their brand and marketing with tons of personality, but they also have to constantly temper that with deeply shrewd and strategic business moves to attract and retain today’s easily swayed consumer. Because of the overwhelming amount of choices shoppers … Continued