Building the best tech stack for your business needs is no easy task — and as more solutions pop up and teach stacks increase in complexity, selecting solutions will continue to increase in difficulty. Choosing the right data solution (or even differentiating between them) can be harrowing, so we’ll be breaking down the top platforms … Continued
The Blueshift team has very exciting news to share: we’ve raised a $30 million Series C financing round, led by Fort Ross Ventures, and Avatar Growth Capital, bringing the total amount raised to $65 million. Read the full press release here. This is an exciting milestone for us, but the team at Blueshift is even … Continued
Recommendations, when done right, offer an incredible opportunity to media marketers. Personalized, relevant recommendations can fuel engagement and content consumption from your brand, but only if you have the data to produce these recommendations accurately. Once you’ve established a solid foundation of data, then the real marketing magic starts (and, often the advice ends). You … Continued
In the past 20 years, it has become clear that data is king. The 2020s will be defined by marketing rushing to collect and capitalize on their customers’ data — just look at the “it” platforms of past years for a clue to future trends: Customer Data Platforms, Data Management Platforms, etc. But, the unification and … Continued
As a consumer, when we start our journey with a new brand the entire experience can be a little overwhelming — especially when that brand has a vast catalog of content to sift through. This is a challenge especially for media and publishing companies that are not only attempting to welcome new users to their … Continued