Grow engagement with relevant content recommendations. In this Smart Guide, you’ll learn about different content recommendation themes, how to select the right ones throughout your user journey, and best practices to add relevance across every interaction with your brand.

How to Run a Successful Customer Data Platform RFP: The 50 Essential Questions

For marketers and technology decision-makers, the Request for Proposal (RFP) process can be one of the most daunting and time-consuming tasks their job demands. With good reason too. Critical, long-term technology investments can make or break the success of a business. And because the technology landscape is always changing, both seasoned RFP pros and professionals beginning their … Continued

Webinar Recap: What the CDP?! With the CDP Institute and Smart Panda Labs

Couldn’t join us for our exclusive webinar with the Customer Data Platform Institute and Smart Panda Labs? Have no fear — we’re recapping it all here! Let’s dive into the best bits, top takeaways, and finally, an on-demand recording of “What the CDP?! What is a CDP and Why Do Marketers Need It?” featuring David Raab of the CDP Institute … Continued

8 Retail CX and Marketing Trends for the New Year

2020 was revolutionary for retailers — both on and offline. 2021 seems poised to be no different as CX and marketing continue to be transformed by consumer preferences, new safety regulations, and the retail market as a whole. The trends for 2021 will be no doubt shaped by the events of 2020, but there will be … Continued