Hackathons, just for engineering teams? Think again! Before Blueshift, I had only ever heard of hackathons and my perception of them was just an event for engineers. Well, it turns out that that is a false assumption. Hackathons are for the whole company and they’re a whole lot of fun!
Mobile usage continues to grow at a substantial rate, and according to TechCrunch, consumers spent a record $28 billion using apps in Q3’2020. So, the ability to reach a growing number of consumers turning to mobile is critical for brand awareness, driving engagement, and delivering time-sensitive information to drive conversion customers on the go. If you’re … Continued
We’re excited to announce that Blueshift was named a CDP and Marketing Automation Momentum Leader in G2’s Winter 2021 Report. This marks another quarter in a row that we’ve received this distinction — it confirms that the work our team puts into the Blueshift platform is met with consistent praise and we’re able to meet … Continued
2020 has been revolutionary for ecommerce — Statista estimates that the majority of US adults did more online shopping than ever before in 2020. As new customers braved the world of online shopping and demand for the oddest of products surged (who would’ve thought bidets would have a starring role this year), ecommerce businesses large and small … Continued
Creating engaging emails that get noticed by your customers is no easy feat. Add in the complexity of adhering to brand guidelines, surfacing dynamic content, and personalizing emails to the level consumers expect, and it becomes difficult for even the most sophisticated teams. So how can marketers deliver the 1:1 emails that drive business growth … Continued
If you’re a marketer in 2020, there’s no doubt you’ve heard the benefits of AI and machine learning. And while AI is a game-changer for marketers looking to do more with their budgets, data, and technology, we often focus on popular topics, like recommendations, leaving one of the most brilliant uses of AI for marketers … Continued