How E-Learning Brands Can Transform Student Experiences

This year more students than ever before will be heading “back to school” online. And just like countless other businesses, e-learning companies are in a great position to win loyal students who are flooding the online space. But, unlike other companies, there’s something especially delicate about a student’s journey with an e-learning brand — it’s … Continued

AI in Marketing: How to Unlock Success for Your Business

In 2020, AI is everywhere. The explosion of AI-based platforms and tools onto the marketing scene might seem overwhelming, but it’s actually incredibly exciting  Historically, AI-powered marketing solutions have been overly technical or required engineering resources to get up and running. Today’s platforms are bringing transparent and customizable technology to marketers in an easy to … Continued

Now Available On Blueshift Academy: Becoming an AI Marketer

As more and more businesses adopt and invest in AI, it’s clear that it is the next big trend in marketing. But starting from scratch can be an overwhelming process. What’s more, there’s little information on where (and how) to start or what to consider when introducing AI to your marketing strategies. To demystify AI, … Continued

Top 4 Reasons Why You Need to Shift to Multi-Channel Marketing

In our 2020 Benchmark Report, we examined how multi-channel campaigns outperform their batch counterparts, with impressive results. Keep reading to find out how well multi-channel campaigns stack up and why it’s critical you bring them into your marketing strategy for 2020.

How to Improve Push Conversions by Over 2000% with Triggers

Push notifications are one the easiest and most efficient ways for customers to interact with your brand. These bite-sized communications are easy to digest and click through to get customers on their way towards taking action upon your message. Triggers of all kinds can help increase the likelihood that customers will respond well and convert. … Continued

The Impact of Triggers on Popular Marketing Campaigns

In the first installment of our 2020 triggered marketing blog series, we investigated the monumental impact that triggers have on essential metrics. Now, it’s time to dig a little deeper. Let’s examine the data we collected in our 2020 Trigger-Based Marketing Benchmark Report and determine which marketing campaigns (ones that you’re probably already running) benefit the most … Continued