- On-Demand
- Webinar
Overcoming Email Deliverability Hurdles with SparkPost
Join Kimberly Paxton, Head of Deliverability from Blueshift, and April Mullen, Director of Strategic Insights from SparkPost, to understand the core elements of strong deliverability and how to combine deliverability analytics with email delivery best practices to drive engagement and growth.
Marketer vs. Martech: The Struggle for Success In 2020
In our most recent study, Marketer vs. Martech, we surveyed hundreds of marketers about their tech, goals, and the reality of where their businesses stand. Throughout the process, one thing became abundantly clear: most marketers have to fight the tech they’ve been given to get their job done. Those who have seen success with their … Continued
7 Cost-Cutting Tips For a Multi-Channel Marketing Strategy
In view of recent events, businesses ponder how to get the most out of their existing marketing channels and strategies. 69% of brands expect to cut their advertising budgets and review expenses. 49% of marketers have stopped a campaign mid-flight, 45% shifted budgets among different media types, and 38% decided to pause their new advertising efforts. Although such drastic … Continued
Blueshift Announces Lineup For Engage Virtual Conference
Putting AI to Work Across Your Customer Data Strategy, with Josh Francia
4 Ways to Make the Most Out of Your First-Party Data
As the use of third-party data becomes less common and is even being deprecated by large players like Google, it’s important to use your own first-party data. For marketers, this can be a huge change in the way you view acquisition efforts and your overall marketing strategy. And although it may seem daunting at first, … Continued
Webinars & Events
Marketer vs. Martech: What 2020 Marketing Winners Are Doing Differently
Putting it mildly, 2020 has been an unprecedented year. In the early 2000s, marketers were already facing huge changes and disruptions, the current global situation has simply been a catalyst for these changes. At our first-ever, 100% virtual conference – Blueshift Engage, Udacity CEO, Gabe Dalporto predicted that digital transformation has been catapulted forward by at least 10 years. … Continued
Customer Data Unification and Its Impact on Marketing
When marketing teams are first starting out, most everything they do can be described as a bootstrap effort — marketers are called upon to be scrappy and pull off great campaigns with very little. For most teams, this works well until they hit a certain point. As businesses scale up, working off disparate data sources … Continued
Blueshift Engage: Email Marketing During Economic Uncertainty
Marketers, business leaders, and Blueshift users have come together for our first-ever virtual conference: Blueshift Engage. For one hour each day, we’ve brought the brightest minds in marketing to our attendees — live from their living rooms. We know marketers are busy folks, so we’ve taken our live sessions and picked out the best bits … Continued
Marketer vs. Martech: You’ve Been Doing Data All Wrong and You’re Ready to Change
For some marketers, data collection and unification can be scary. Math may not be your forte, you may have no idea where to look for meaning, or you simply don’t have the right toolset to understand your data. In the past, marketers had to rely on data scientists and engineers to gain insight into information. … Continued
Blueshift Engage: The Importance of Connecting the Entire Customer Experience
Marketers, business leaders, and Blueshift users have come together for our first-ever virtual conference: Blueshift Engage. For one hour each day, we’ve brought the brightest minds in marketing to our attendees — live from their living rooms. We know marketers are busy folks, so we’ve taken our live sessions and picked out the best bits … Continued