Every time a customer interacts with a brand, be it on a website, a social media profile, over email, text message, or even via offline channels, they leave behind crumbs of information. Collectively, these crumbs can add up to individual profiles so incredibly rich in detail that marketers are able to create customer experiences that … Continued
Marketers need to be smart with their technology investments — martech can be extremely resource-intensive (both in budget and time) to pull off. So, it’s important to be aware of ROI when entering a buying cycle for a new platform. ROI speaks to a broader measure of success and might be less niche than KPIs … Continued
There’s a very good chance you’re a part of one —if not many— loyalty programs. They are a fantastic way for customers to track their purchases and earn rewards, so it’s no wonder they’re well-loved by shoppers. But, the advantage is not skewed completely towards the customer. New research shows that of the 42% of consumers enrolled … Continued
Blueshift, for nearly 6 years, has been proud to offer cutting edge technologies that enable marketers to reach the right customers, with the right message, at the right time. Three years ago, Blueshift launched its Predictive Engagement Models to empower marketers with the ability to predict the likelihood of their customers performing desired actions such as … Continued
If there’s one thing marketers can be sure of, both now and for the foreseeable future, it’s that data rules everything. Or, at least it should. The sheer amount of data available today is immeasurable and the collection of it is similarly open-ended. But that seems to be where the dream stops for many. In … Continued
Advertisers and marketers (and by extension adtech and martech) used to live in relatively separate worlds. Email marketers and advertisers may have had similar backgrounds, but their operating ethos and day to day were very different. Now, as the lines between traditional marketing and advertising have become blurred, teams become more cross-functional, and the catch-all … Continued
Chances are, if you’re a marketer in 2020, you’re executing some form of personalization, but it might not be 1:1 personalization. Businesses of 5 to 500 can now easily customize comms as the barrier to entry for CRM, ESP, and automation tools has lowered. As consumers, we have come to expect personalization like, “Hiya <<insert your name … Continued
Though marketers are the creative engines of business, they’re not immune to playing the numbers game much like everyone else. KPIs mark how well internal strategies are paying off and performance metrics can give a more granular view into how effective certain campaign decisions have been. Benchmark data or consumer statistics can be a great … Continued