3 Reasons Why 2020 Is Your Year to Adopt AI

Though the concept of AI can seem as futuristic as teleportation, the reality is that AI already plays a huge role in business today. It’s streamlined operations, helped revolutionize brick and mortar customer experiences, and changed the way we market to consumers. For early adopters of AI, they’ve been able to charge light years ahead … Continued

Why Marketing Automation and Personalization Aren’t Mutually Exclusive

In business, or even life in general, shortcuts are often seen as less than. A handmade chair carved from wood will typically fetch a higher price (and more awe) than a very similar chair that was mass-produced in a large factory. Why is that? These chairs could be totally equal in quality — the factory … Continued

The 5 Fundamentals of Successful Email Deliverability

We recently reviewed what it takes to carve a successful path to the Inbox during the Holiday Season. And the truth is, the mailing practices discussed in our 2019 Guide to the Holiday Season hold true throughout the year. Building on positive reputation factors with strong engagement, while keeping negative reputation factors to a minimum, is critical … Continued

Dismantling Data Silos for Great Customer Experiences

Configuring, or even understanding your customer data as a whole can feel a bit like building Ikea furniture. Nothing seems to fit together, captions are in a language you don’t speak, and somehow you ended up with extra pieces (which both terrifies and confuses you). Marketers who started their careers in a time where writing … Continued

Leveraging Blueshift for Exceptional Ecommerce Growth

Although the Blueshift is vertical agnostic, we recognize we play especially well in certain areas and with certain use cases. Blueshift customers within the ecommerce sector have done remarkably well, and though each of their use cases are unique, it’s clear there’s a pattern of success. The platform’s ability to ingest both customer data and … Continued

Blueshift’s Developer Portal: Explore, test, and validate APIs

Calling all developers, IT professionals, and engineers — did you know we have a developer portal? In addition to our Blueshift Help center, our Developer Portal is the go-to place for anything engineering/IT related within the Blueshift platform. It’s an open resource that anyone can utilize to better understand our platform APIs and access code samples that … Continued

3 Ways to Use Push Messaging for Increased Engagement

As we settle into our new decade of the 20s, marketers are faced with a digital world that’s transforming rapidly. While desktop browsing ruled the early days of the internet, the introduction of the smartphone catapulted mobile browsing to popularity. According to Mary Meeker, consumers are now spending at least 3 hours browsing mobilly to every … Continued

How to Leverage AI for Amazing Emails

Though it seems as if new channels are cropping up every day, email still remains one of the most popular. Almost 2/3rds of Millennial shoppers say that emails influence their purchasing decisions and 81% of shoppers will spend more with a brand if they receive their emails. But here’s the kicker: only if the emails are personalized. Across all … Continued

Introducing Magento and Blueshift: Personalized Ecommerce Experiences at Scale

Global brands looking to provide personalized, user-friendly online shopping experience turn to Magento — one of the leading ecommerce platforms built to handle the enterprise scale of online sales. Magento’s on-premise, flexible system makes it a fan favorite for businesses looking to get an online store up and running efficiently, while still being able to … Continued

Shopify and Blueshift: Activate Your Ecommerce Data for 1:1 Tailored Experiences

For business of all sizes — and across more verticals than you might expect — ecommerce technology plays a huge role in the functionality of their websites, and in turn their revenue generation. But, simply offering products, services, or experiences for purchase online is no longer enough to satiate the high expectations of today’s consumers. … Continued

3 Direct-to-Consumer Marketing Strategies for the New Decade

Direct-to-consumer businesses have dominated and defined the past decade. Their rise to popularity would’ve seemed impossible 20 or 30 years ago, when big box stores reigned. Thanks to internet adoption, social media, and growing complexity in martech, DTC brands are now some of the most popular worldwide. They feed customer experiences Millennial and Gen Z shoppers … Continued