Marketing philosophies and strategies come by the digital truckload, but high-level advice can only take you so far. What aren’t experts telling you? Getting traffic without Google perplexes entrepreneurs. But respectable marketers don’t need to depend on Google.
In our modern tech-centric world of business, retailers have been forced to up their marketing game. One of the biggest ways in which this is done is through the careful and inconspicuous tracking of customers’ online habits. When done with the right intentions, retailers can learn more about their customers and their shopping habits in order … Continued
Like anything worth investing in, the steps to improving customer engagement with data activation take time. A thoughtful audit of your current status, and projected future needs can result in a more stable stack. These steps are designed to not only get your data activation journey started, but also put in end to the seemingly … Continued
Benchmark data can serve as your company’s guiding light, but only if you know how to interpret it. Using the right metrics and choosing the right KPIs to evaluate will provide you with valuable insights to boost your ROI.
Today’s consumers expect a seamless experience across channels. Is your brand delivering the consistency your customers want?
While data activation is the secret weapon that makes a great data-driven marketing experience tick, it’s not the only component that guarantees success. Well-oiled data activation processes can’t happen if other areas of your business are lacking.
Another year is nearly over, and it’s time to look ahead to 2020. Here are the latest marketing strategy planning trends that will help your business gain an edge going into 2020.
Data activation isn’t a standalone solution. It needs to be a foundational part of an integrated martech stack. But what does a martech stack that can truly scale with customer demands and dynamics look like? What is the martech stack that can clear up a marketer’s “traffic jam” composed of?
Business is all about the numbers. When it comes to customer retention, businesses that adopt a multi-channel marketing strategy achieve 91% greater customer retention than those that don’t. Impressed? Read on for more marketing statistics that will help improve your strategy.