March 2019: API to merge user profiles and more
Using Data-Driven Marketing To Reduce Abandoned Carts
Abandoned carts are a frustration every e-commerce business deals with. In 2018, 66.2% of all carts were abandoned. Customers cite a variety of reasons for abandoning their carts, from being presented with an unexpected cost to concerns about security. In many cases, they were just browsing. The good news is data-driven marketing can reduce your abandoned cart rate. Read … Continued
July 2019: Global campaign filters, single sign-on and more
September 2019: Push studio refresh, resending app invitations, improved reporting and more
June 2019: Drag and drop email builder and more
October 2019: Mobile in-app messaging, external fetch for cloud apps and push, Criteo syndications and more
Embracing Customer Experiences For Improved Marketing
There’s a new trend in marketing. It’s one as old as business itself but is refreshingly modern at the same time. Customer experience based marketing has all the makings of a good promotion plan. There are many reasons to embrace it!
April 2019: Campaign test mode, new sample layouts and more
The Blueshift Discussion Series: Top Takeaways from #BlueshiftConf
Last week we hosted our first-ever user conference in foggy (sometimes sunny) San Francisco. It was an incredible experience to have so many amazing customers, friends, and Blueshift employees together in one room for the day. The food was delicious and the drinks were plentiful, but most importantly, the insights were incredibly valuable. Below are … Continued
What is Data Activation?
We all know data is the key to better customer engagement; the question is how to best cultivate it? For marketers who have been challenged with delivering increasingly real-time, customized, elaborate customer experiences, data and having a deep customer understanding is essential. But data can only deepen customer insight and enable more precise marketing when … Continued