Personalized customer experiences are no longer a “nice to have”, they’re a must. More than 63% of consumers expect personalization as a standard of service. And, 48% of buyers will turn to a competitor if faced with poor digital personalization. So, still not convinced that 1:1 personalization can revolutionize your marketing strategy to boost loyalty, conversions, and acquisitions? Here’s … Continued
This year’s #MarTechConf East event can be summed up in three words: It’s all happening. Whether you’re new to the space or a seasoned marketing professional, the fact that our department is playing a more integral, impactful role in business is obvious. The question is, how can we take advantage of this moment? How can … Continued
Data is king – that’s a fact we can all agree on. It’s officially surpassed oil as the world’s most valuable resource. But, not all data was created equal. At least, not all data is equally effective for your business. While 42% of marketers still consider 3rd party data effective, new regulations under GDPR have made the use … Continued
Imagine a world where finance is clear, calm, and easy to understand. ClearScore is helping build that world. The red-hot fintech startup utilizes Blueshift to provide insights and tools in order to facilitate great financial well-being. And, across no less than 10 million users. Although sending over 40 million emails a month is no easy task in … Continued
Artificial Intelligence. AI. The acronym can illicit a myriad of reactions, both negative and positive. And even staunch supporters of its use in marketing initiatives can admit that it’s very “buzzy”. That being said, while some businesses ponder and pontificate, others have made the leap into AI-powered marketing. AI adoption has grown by over 60% in … Continued
Though the weather is still warm, the 2019 holiday season is coming quickly. The drive to capture shoppers’ attention and fulfil orders in time for December doesn’t have to be panic-filled. In fact, you can turn first-time holiday buyers into loyal customers, provided you’ve got the right tech behind you. There are simple steps you … Continued