The benefits of personalization are no mystery. Companies that manage to execute personalization well, in tandem with a solid martech stack, provide engaging and relevant content that keeps customers coming back for more. But what happens when marketers don’t have a solid martech stack? What happens when data remains siloed and teams end up executing against outdated … Continued
My path to Blueshift started way back in 2011 when I was leading the CRM efforts for an online travel company. After several years of double-digit YoY growth, our external technology systems started to break. We went through three ESPs in six years before realizing they were never architected to scale to our innovative aspirations. … Continued
When it comes to picking online classes, an abundance of choice can often slow the process, or sometimes even halt it completely — especially when it comes to a class catalogue as broad as Skillshare’s. As their online learning community’s base expanded and the class catalog grew even larger, the team realized that if they wanted … Continued
Moving beyond customer data management to customer data activation is what today’s brands are doing in order to gain a competitive edge, but, the process is easier said than done. For starters, you need the right data and technology foundation. Whether you’re just starting to think about how to build out your martech stack, rethinking … Continued