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Month: October 2018

It’s Time to Answer The Burning Question: What is the Real ROI of AI in Marketing?

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While the hype and excitement around AI’s potential to transform marketing has grown, it’s remained largely a “black box” leaving many skeptical. We’ve all heard the promises that AI will usher unprecedented gains in productivity, performance, speed and scale, but where are the numbers to back it up? In a first-of-its kind study, ROI of AI … Continued

Gartner Names Blueshift a Cool Vendor in “AI FOR MARKETING”

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While AI may sound like another buzzword, it’s proven to provide tangible, measurable ROI to marketers. That’s why yesterday leading analyst firm, Gartner, released its first ever report titled, “Cool Vendors in AI for Marketing,” by Andrew Frank, Mike McGuire, Bryan Yeager, Benjamin Bloom. This Cool Vendors report evaluates interesting, new and innovative vendors, products and services … Continued