Integration with Segment.com
We are excited to announce a new integration with Segment. Blueshift supports a variety of ways to send event data, and Segment.com is the latest addition. Read more about it on Segment’s blog.
Month: April 2015
Cultivating Stickiness and Repeat Behavior With Mobile Commerce Apps
Brand-loyalty & stickiness of customers have long been a problem for e-commerce, especially with price comparison on the web. However, in the new age of mobile commerce, early data is suggesting that apps might just be the cure that the doctor ordered. Measures of brand loyalty and stickiness could include retention rates and repeat usage … Continued
Mobile E-commerce Done Right!
In 2014 the number of mobile users exceeded desktop users for the first time, accounting to 52.1% of all online traffic. (IBM report) This marked an important shift for marketers and how they communicate with their customers. The challenge facing them now is how they can deliver the best mobile experience to their customers. Large … Continued
5 Tips to Reignite Referral Marketing
Referral marketing, or also known as word-of-mouth marketing, happens organically by enthusiastic or satisfied customers, but it can also be influenced by companies with the right strategy. You would naturally trust a friend’s opinion more than a basic ad you see on the web. And statistics also say that “53% of users who clicked through … Continued
The Case For Predictive Segmentation – Part 1 of 2
Retention & Growth marketers are often interested in taking action on a segmented base of users. Classic segmentation methods include Lifecycle based segments: new, active, lapsed etc. Behavioral segments based on user behavior on the website/app Demographic: Age, gender, location, household income, education based Traffic source based First purchase product/category etc. Given all these ways of … Continued