On-boarding Triggers


Triggered emails & mobile push notifications are a great way to onboard users to your product, and educate them about key features. Different types of companies might use these triggers in different ways:

  • Retail & E-commerce: Retail and e-commerce companies often use on-boarding triggers to educate customers about their merchandise, as well as to offer welcome promotional codes for discounts
  • Subscription services: Companies like Intuit’s Quickbooks use triggers to on-board users through several product features, ultimately driving the user to become a paid subscriber.
  • Digital travel: Digital travel companies might use triggers to on-board customers, and introduce them to their mobile app or other features

Here are a couple of examples of how Blueshift customers educate their users about features and tips on email & mobile:


Key Success Factors: Dynamic content blocks are often the key to success in more complex onboarding flows. Different users might have completed some parts of onboarding, but not others; using dynamic elements & blocks in your emails & push notifications, you can send each user the most relevant content. For more information on triggers, download our E-book on scaling triggered marketing.